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Alvin Achenbaum (born December 11, 1925 in Bronx County, New York) was an advertising executive and marketing management consultant of the late 20th century. He is founder and president of the (Achenbaum Institute of Marketing ). He attended Taft High School and served as a Corporal in the Army Air Corps during World War II.〔(【引用サイトリンク】 title=Alvin Achenbaum's Biography )〕 He earned a bachelor's degree in Business Economics from the University of California, Los Angeles and a master's degree in Business Economics from Columbia University.〔Alvin Achenbaum's Curriculum Vitae (http://achenbauminstitute.com/bio/curriculum-vitae/)〕 From 1951-1974, Achenbaum held senior executive positions at four major advertising agencies in New York City: McCann Erickson, J. Walter Thompson, Grey Advertising, and Ted Bates, where he served as vice chairman, overseeing all professional services. ==Marketing management consultant== Over the next four decades, Achenbaum was chairman of a series of marketing marketing management consultancies, including Canter, Achenbaum and Associates, which he co-founded with longtime colleague Stanley Canter in 1974,〔Obituary of Stanley Canter (http://www.nytimes.com/1999/05/03/business/stanley-d-canter-75-an-adviser-to-corporations.html)〕 and (Achenbaum, Bogda Associates ), which he formed with Pete Bogda in 1993.〔http://www.abaconsulting.com/principals.php〕 These firms advised more than 150 blue chip American and global companies. Notable clients included Procter and Gamble, GE, Nestle, Kraft, Honda, and the United States Department of Defense. Achenbaum regularly spoke out about emerging trends and the future of advertising and marketing, challenging many of the accepted business practices of the day.〔The New York Times: May 23, 1988 (http://www.nytimes.com/1988/05/23/business/the-media-business-advertising-consultants-criticized-by-agency-side.html)〕 He wrote weekly columns for Ad Age and Marketing Week in the 1980s.〔Clients, Publications and Speeches of Alvin Achenbaum (http://achenbauminstitute.com/bio/career-summary/)〕 He generated considerable controversy by challenging the nature of the relationship between advertising agencies and their clients. His consulting work contributed to major changes in both the advertising agency selection process and the development of negotiated agency compensation agreements.〔Adweek: February 8, 2005 (http://www.adweek.com/news/advertising/search-consultant-turns-teaching-77650)〕 In addition to his work as a practitioner, Achenbaum was an adjunct professor of marketing at the (Baruch College of the City University of New York ). He also guest lectured at numerous universities, including New York University, Columbia University, and McGill. He was a member of the editorial board of many key professional organizations, including the Market Research Council and the American Marketing Association. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Alvin Achenbaum」の詳細全文を読む スポンサード リンク
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